Arada Unveils ‘Inaura’ – A New Urban Wellness-Led Residential Concept in Dubai

Arada has officially unveiled Inaura, an innovative hospitality and residential concept designed around urban fitness and everyday wellbeing. The developer has confirmed that sales for the first project under the brand, Inaura Downtown, are scheduled to commence by the end of January.

At the heart of Inaura lies the philosophy of kinetic wellness—a lifestyle approach that seamlessly integrates movement, balance, and physical wellbeing into the rhythm of modern city living. The concept aims to support healthier daily routines by embedding wellness-focused design into residential and hospitality environments.

Inaura Downtown, located in the prestigious Downtown Dubai, will feature a limited collection of 114 branded residences. The development will offer a diverse range of luxury living options, including an exclusive Sky Penthouse spanning three levels with six bedrooms, two spacious duplex residences, premium five-bedroom Sky Villas, and a selection of elegant apartments ranging from one to four bedrooms.

Commenting on the launch, Prince Khaled bin Alwaleed bin Talal Al Saud, Executive Vice Chairman of Arada, stated that Inaura represents a shift in how people aspire to live today—closer to their surroundings and supported by thoughtfully designed spaces that encourage activity, momentum, and balance.

Ahmed Alkhoshaibi, Group CEO of Arada, highlighted that Inaura marks the first chapter in a global series of kinetic wellness destinations. He emphasized that the concept brings together rhythm, functionality, and purpose to meet increasing demand for homes and hotels that promote movement, mental clarity, and everyday performance.

With Inaura Downtown, Arada continues to push boundaries in lifestyle-led real estate, aligning luxury living with health-focused innovation in one of Dubai’s most iconic locations.