Arada Launches ‘Inaura’, a New Wellness-Focused Residential Concept in Dubai

Arada has announced the launch of Inaura, a forward-thinking hospitality and residential concept centered on urban fitness and modern wellbeing. Sales for the first development under the Inaura brand, Inaura Downtown, are expected to commence by the end of January.

The concept is built around kinetic wellness, a lifestyle philosophy that integrates movement, balance, and daily wellbeing into the pace of city living. Inaura aims to create environments where health, activity, and urban life coexist seamlessly, supporting both physical and mental performance.

Located in Downtown Dubai, Inaura Downtown will feature a limited collection of 114 branded residences. The development includes an exclusive three-level Sky Penthouse with six bedrooms, two premium duplex residences, elegant five-bedroom Sky Villas, and a selection of apartments ranging from one to four bedrooms, catering to a variety of lifestyle needs.

Commenting on the launch, Prince Khaled bin Alwaleed bin Talal Al Saud, Executive Vice Chairman of Arada, said that Inaura reflects the evolving way people choose to live today—closely connected to their surroundings and supported by thoughtfully designed spaces that encourage momentum and balance.

Ahmed Alkhoshaibi, Group CEO of Arada, added that Inaura represents the first in a global portfolio of kinetic wellness destinations. He noted that the concept combines rhythm, functionality, and purpose to address the rising demand for homes and hospitality spaces that prioritise movement, balance, and everyday performance.

With Inaura Downtown, Arada continues to redefine lifestyle-led real estate by blending luxury living with wellness-driven design in one of Dubai’s most iconic locations.